Introduction
Franchising has been around since the Middle Ages; but it reached
its economic apex in the 1970's in the United States and it hasn't
looked back since.
Current
lifestyles are causing an increasing need for services and
convenience. There has been, as well, a dramatic growth in
the number of two-income households, which has caused the
opening of new markets for services and products that respond
to the needs of people living in a fast-paced society.
Franchising is not a complex investment, if you understand
franchising basics. Franchising is generally looked upon as
a more secure path, and short-cut to business ownership and
financial independence.
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Franchisees
attending a training seminar
at Celluland Head Office
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Franchising offers a good opportunity for investment and career
building, to people from all walks of life, with and varying levels
of capital and experience. Increasingly, all kinds of people are
investing in franchised businesses to achieve their personal and
professional goals more rapidly, and with less risk, compared to
owning an independent small business.
The ideal franchisee must be capable of being a business owner and
must be willing to dedicate more time than a normal job requires
during, at least, the first year. The franchisee must know, or learn
business basics as well as learning the "ins" and "outs" of his/her
specific franchise operation. There are no "get rich quick schemes"
in any legitimate franchise system.
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